Internet marketing strategies involve driving targeted (people
who are interested in what you have to offer) traffic to your website, blog,
or sales page.

That traffic then has to be converted into sales. This
simple formula illustrates this process:

Traffic + Conversions = Sales

Keeping this formula in your mind will
help you in your internet
marketing efforts because you will realize that you not only have to
generate traffic, but also turn those visitors into buyers.

Furthermore, here are 7 basic rules to follow when
applying this formula. These rules are relevant to all forms of marketing
but are especially important for online marketing where inexperienced people
can “burn” a lot of money quickly and become very discouraged.

1. All marketing involves RISK.

Whether you are trying something new or “copying” a
strategy that has brought good results for others, there is still an element
of risk.

When speaking of risk, you tend to think of gambling
which makes for an appropriate analogy here.

For internet marketing, we try to reduce the risk and
swing the odds in our favour by doing keyword research, learning skills like
ad writing, article marketing, and pay per click, and other general
marketing activities such as knowing what your target market is interested
in.

2. Test small first.

Reduce your risk by testing a marketing approach on a
small scale first. If it works, then increase the scale and create momentum.

This is how to make money!

3. Be consistent.

Successful marketers do something to propel themselves
forward everyday. That is their secret.

A good practice is to create a to-do list every night
featuring 5 actions that you must complete the following day.

By doing this at night before you go to sleep, you engage
your subconscious mind and the next day you will know what you have to do
and be on target to complete these tasks.

This is a very powerful process. Try to do this, one day
at a time, until it becomes a daily habit.

4.Set a budget.

Determine what you can afford to spend on advertising on
a monthly basis. In this way you can set and manage your expectations.

This should also prevent you from trying things you
cannot afford.

5. Diversify.

Spread your efforts as much as you can over many
different sources. This will also reduce your risk and help you to discover
what works.

Remember that if one internet marketing method that you
try does not produce results, you have not failed. This just means that you
are one step closer to finding something that DOES work.

6. Learn how to write effective copy.

The skill that will make or break you in internet
marketing is copywriting.

It is especially important to learn how to write
headlines. There is a ton of good information online that is free regarding
headlines and copywriting. Just do a Google search.

7. Take action, test, and track.

Tracking is essential because you absolutely need to know
the results of your marketing
efforts.

Once you start getting results, you can employ simple
tests to see if you can improve. Often this testing involves strategies that
are free.

One such strategy that comes to mind is split testing.
You can do this for free, and it can provide incredible returns.
Generally speaking, split
testing involves making slight changes to a landing page or adwords ad,
often just the wording of the headline, and testing it against a current
version.

I have seen very simple changes DOUBLE the productivity of an ad.
It’s not only amazing, but also a lot of fun! Marketing takes work. You
simply cannot get something for nothing. Massive action creates massive
results.

By Suresh Kumar Mishra